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Chad Arentz was taken by the advertising field
while still in design school. After graduation, and
a yearof ad design and Art Directing at McFarland
Advertising, a virgin FOX TV station stole him away to create a studio set for their new children’s show.
From that point on, the hook was in. Chad began to
plot his course for a bright future in the television field,
by training himself in every aspect of TV production and promotion. Starting as a graphic designer, he quickly ascended to art director of the FOX station, then to promotion director of a CBS affiliate, and then to creative director of a regional news network in New York. It was a wild nine years that helped yield higher ratings, earned him many awards, and brought priceless experiences.
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It’s been nearly 20 years since a fresh designer from Pennsylvania, named Matt Beekman, graduated from Wilkes University with his B.F.A. degree and a passion for design. He started with a small advertising agency, working paste-up with an exacto knife and technical pens. Little did he know the “old-school” way of graphic design would become the stepping stone for a new path. A local CBS affiliate needed a graphic designer, and with great enthusiasm, Matt accepted the offer. At that time, desktop systems were in their infancy, but Matt saw the opportunity and embraced the new technologies. Learning every program he could get his hands on, he applied them to the design of news packages, sporting events, and commercial production. |
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Next, a new challenge… interactive media. Matt
took what he learned from designing television to a brand new technology, DVD.
As a Creative Director with a fledgling multimedia dept., the word soon spread, and before he knew it, he was designing creative motion menus for top Hollywood studios, major music labels, and some of the largest released DVD’s of all time.
Matt continues on his quest, “jumping” to new heights.
With Jump Motion Design…
Let’s see what he does next! |
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With aspirations to design
for many other stations and
networks, Chad presented his
long-time business associates
at Cinemagic with the idea
of adding Broadcast Design
to their menu of services.
As Director of Motion Design, Chad went on to help position Cinemagic as an international leader in the field of broadcast graphics and station branding.
Now with the launch of Jump, business ownership becomes his next adventure.
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