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February 17, 2007
Jump Wins the Gold Addy
for the WBS Penguins
"Black and Blue Hockey"
in-game graphics & commercials
Ad Club, NEPA, Scranton, PA

Chad Arentz and Matt Beekman accepted the honor together, knowing that this was only the beginning.

Winning the gold for their first and only entry, in the "Mixed Media/Consumer/Local" category was terrific, but the two siezed the face-time opportunity to discuss next season's ideas over dinner.

See the body-checking work by clicking the links below...

TV commercials:
A series of 3 TV commercial "image" spots, promotiong the "Black & Blue" theme.

In-Game Graphics:
Bumps, openers, crowd participation games, and noise makers were all on the menu... making for great fun-filled animated elements to fire up the Penguin fans who come to the Wachovia Arena!

In case you haven't noticed yet... we love sports! The Penguins are one team that embodies the spirit of competition, and if you've ever seen a game, you will understand where the term "Black and Blue" came from! We like to think we crash the boards, and score big goals when needed too... check out what we did for the Pens, and judge for yourself!